Wondering what types of blogs are there and which is right for you?
When starting a blog, it's critical to select the right type of blog.
The type of blog reveals the blog's purpose and how it plans to achieve its objectives.
This assists you in determining the best strategy to achieve your objectives.
This article will look at 12 different types of blogs and when they are most successful to help you choose the best type of blog for your needs.
As we go through them, you'll notice that some of these blog types overlap, and a blog can be a combination of them. It is best to concentrate on one type to be successful.
Here are the 12 Types of Blogs
#1. Personal Blog
The personal blog does not have a specific topic or audience in mind. Bloggers write about what interests them: their hobbies, beliefs, daily lives, politics, sports, and so on, and they attract people who have similar interests. The writer simply wishes to make a difference and share his or her knowledge or experience.
They are most successful when they find a similar audience and create a community around their shared interests.
#2. Personal Branding Blog
The blogger serves as the brand in this blog. They are used to establish the blogger's credibility as a thought leader, speaker, and teacher in a specific niche. It is frequently used in coaching, consulting, guidance, personal development, spirituality, and other areas. They frequently offer free downloadable content such as e-books, checklists, guides, and so on.
The emphasis is on developing a relationship with the audience in order to generate leads. This type of blog is successful because it empowers readers all the way to the call to action. It's basically for everyone. Those selling ads and affiliate products will need to reach a large audience in niches with a large number of ad networks and affiliate products. Those who sell their own products will require either a large audience or expensive products. Those seeking employment require a smaller audience, but they must develop strong relationships with their audience.
#3. Corporate Blog/Business blog
The focus of this blog is the business itself—its own products or services—with the goal of increasing traffic to the business and gaining customers. The topics are chosen to attract visitors who are interested in their industry. They are run by businesses or business owners.
Their objectives are to generate leads for their sales funnels. So their call to action is intended to lead readers to landing pages, specialized contact forms, and offers. The goal is for visitors to be drawn in by the content and then progress through the sales funnel to become clients.
#4. Personal Services Blog
This blog discusses topics related to the services provided. These are ideal for local services like lawn care, babysitting, house sitting, dog walking, junk removal, and so on. The blog may generate some revenue through advertisements or affiliate links, but the primary goal of this blog is for the blogger to be hired to perform the services.
They are successful when they reach a local audience because this is the audience that will respond to their call to action.
#5. Repair Services Blog
This blog discusses topics related to the services provided. These are ideal for local repair and maintenance businesses such as lawn care, home repair, and so on. The primary goal of this blog, like personal services, is for the blogger to be hired to perform the services.
They are also fruitful when they reach a local audience that is interested to respond to their call to action.
#6. Niche Blog
This type of blog is one that focuses on a single topic. Some are extremely specific; such as fly-fishing in Tennessee, while others “niche up” to appeal to a slightly larger audience, for example, fly-fishing in the United States. These are frequently hobby blogs that evolve into small personal business blogs and sometimes large-scale businesses.
Niche topics can be anything that a person is interested in, and they are usually more successful if the blogger is passionate about the subject. This drive keeps them going even when there isn't much traffic.
Popular subjects include; Finance, Sports, Business, WordPress, Food, Writing, Cars, Music, Games, Movies, Books, Fitness, Mom, Travel, Current Events, Entertainment, Fashion, Lifestyle, DIY, Politics, Parenting, and Pets.
They can also be generated for the purpose of business. In this case, before starting the blog, the blogger would need to analyze the audience, monetization opportunities, and competition and make changes to the idea for the best marketing strategies. They are most successful when they find a niche that is not overly crowded.
#7. Affiliate Blog
This type of blog's content focuses on products. It is typically in the form of product reviews or tutorials on how to use the products. The call to action is to buy the product using the affiliate link on the blog.
Ranking for keywords related to the products is critical. Affiliate blogs must find products with excellent affiliate programs that are in high demand in order to be successful.
#8. Artist’s Blog
An artistic blog bases on the artist's formations, such as paintings, drawings, sculpture, music, photography, writing, and so on. They frequently include galleries, shops where you can buy or commission work, articles that show the work, tutorials, podcasts, and so on.
They are successful when they build a fan base for their art. It may not be necessary to have a large audience; just enough to support the artist.
#9. The Counter-Culture Blog
This blog employs a content-driven marketing strategy that is divisive. It attempts to stand out from the crowd by being as polarizing to the popular view as possible, based on the concept that all attention is good attention. It's challenging to get right. If not done properly, it can become polarizing to those it attracts. Titles may appear to be clickbait. The key is to avoid being rude while making bold statements opposing popular beliefs.
It is most effective for services and affiliate blogs. It is most successful when it strikes the right balance between attracting and retaining the right audience. The counter-culture thought must extend beyond the headline and into the content itself. It will have a smaller audience, so it must convert that smaller audience into ardent supporters. The blogger must be extremely knowledgeable about the subject.
#10. Guest Blogs
Guest writers, who are usually experts in their fields, write the content for these blogs. This is absolutely different from hiring writers. This involves bringing in guest bloggers who already have a following in order to expand the audience.
This frees up the blog owner's time to manage and promote the blog while providing content that may even be outside of the blog owner's area of expertise. The blog owner will occasionally write some of the content, but they are not the primary authors.
This is successful if you can get bloggers to refer their readers to your blog. They will also help to promote the content so that the articles reach a wider audience than those written by the blog owner. In order to bring in guest bloggers with a large audience, the blog will need to have a large following. If you get enough good guest bloggers, you'll have a diverse range of content and voices to attract a larger audience.
#11. Case Study Blogs
The case study blog (also known as an experimental or test blog) experiments to see what works. They experiment with various tools, techniques, strategies, and so on, and report their findings to the audience in order to provide insights into their fields. This essentially creates step-by-step guides for success that the audience can follow.
It is successful when there are enough followers to create a compelling case study that can lead to a call to action. Bloggers must communicate what works, what doesn't, and why. This means that the tests must be relevant to the audience they are attempting to attract.
This blog's content includes an embedded podcast (usually audio or video or both, from whatever platform it's provided from) as well as a description, summary, or transcript of the podcast, as well as links to the call to action. The posts are sequential. The podcast is typically in the form of a chat, webinars, interviews, training, and so on.
It is successful because it has a large following that clicks on the call to action. It could be a course, book, software, service, or download, among other things.
That concludes our look at 12 different types of blogs and when they are most successful. Even if some overlap occurs, a blog should primarily focus on one type of post. This lets readers know what to expect and allows the blogger to concentrate on their specialized content and meet the blog's objectives.
Even though some of these types of blogs are very different, they all have one thing in common: high-quality content that is published frequently is required for any blog to survive. High-quality content keeps readers returning and gives them a reason to share.