In this post, you'll learn 5 reasons why you need to hire a social media manager.
A social media manager is one of the few emerging terms that’s becoming generously known on social media by business owners.
I can’t say a social media manager is only needed for big businesses.
Small enterprises have much more initiatives to come up with and in the process need to have a consistent social media presence.
- Are you finding it hard to guarantee your online presence on social media?
- Do you feel like delegating your social media management to someone else?
- Is social media taking much of your productive time?
Here are Five Signs That you Need to Hire a Social Media Manager
#1. Low Engagement on Your Social Media Page.
I would consider this the very first sign for business or service providers with already existing social media pages.
Why look further when the truth of the matter is staring at your face. Have you checked your Facebook page insights and engagements?
What are the metrics?
How are your time and resources invested in social media marketing paying your business off?
Our efforts are always assessed through the customers' or viewers' feedback.
If you have a low engagement rate and you have run out of ideas, then that should be a sign that you need to hire a social media manager for your pages.
You need fresh ideas to boost your pages. It’s high time you try reaching out for professional help.
#2. Social Media Isn’t Just Your Thing.
Do you always wonder why people spend most of their time on social media?
What keeps them wasting time like that?
Of course, I’m not talking about the addicts!
Well, it shouldn’t be a revelation to you that you are not exactly social media savvy.
Social media just isn’t your thing.
You probably find yourself there once or twice a week if not by accident.
I bet you aren’t even sure on which platforms your products or services would be more appreciated and greatly accepted.
Chances are high that if you force yourself to manage your social media pages, it will be a waste of your time and resources. You won’t understand the emerging trends enough to increase your engagements.
So your best bet is to hire a social media manager.
#3. It is Just too Much Work.
You already have what feels like a lorry load of work trying to build up your business and organize campaigns.
And now…. you're adding social media management to the list?
What are the chances that you’ll be consistent in managing your social media presence?
If not hire a social media manager, then the odds are that you are either going to overwork yourself into oblivion. Or else make it your last option of the day.
We wouldn’t appreciate that now, would we?
And let’s set this fact straight. Social media management is not only about posting content and then coming back again to post more content.
It involves reading customer feedback as well as responding to people’s inquiries.
It’s a medium for providing customer care to your clients.
It involves a lot more than only posting content. And as I said, that’s all more time and work.
#4. Writing is far From Being Your Hobby.
Let’s admit that anyone can have a social media account and use it for fun.
…not anyone can use that same account to promote or sell their products and services.
The content you’ll post on your social media pages has to be well-created and drafted as well as authoritative.
The content should have a mission, whether to drive viewers to the website, sell a product, or advertise offers.
You are not going to just post whatever comes to mind like a normal social media user.
You have a brand to develop and most probably a brand to keep a good reputation of.
If this is you, you definitely need
#5. You are Lacking the Right Tools for the Work
You probably think a social media manager is just a waste of resources and an added expense to your business after all you have all the tools required.
You actually don’t need much. Just your computer, mobile phone and maybe modem for internet connection. You can most probably go online and manage your social media page.
Surprisingly, sometimes you're going to need more than that.
There are other tools involved.
As much as they are not a priority, they make what you have to do online much easier and more organized.
You’ll need to acquire tools that gather metrics and engagements so that you can account for your social media efforts.
You’ll need tools that can schedule posts and identify trends that are evolving on social media.
More than that, you will need to download specific software to help you create visual posts and videos.
In addition to that, they might also require technical know-how to operate.
If any of the above reasons resonate with you, you probably need a social media manager in your business more than you might think.
If you've already made up your mind and are ready to free up your time for your business while maintaining a consistent social media presence, check my Social Media Management Service Plans. (If you can't find what need, contact me for a custom offer)
If you don't need help with social media management, here are more social media marketing articles I wrote to help you and your business.