Any marketer or business owner knows that the single most important thing to make their business thrive is sales. In order to make sales, you need customers. But, you can't have customers when no one knows about your products and services.
In this post, we look at little known ways to increase traffic to your business through your blog.
What is a blog?
A blog is simply a regularly updated website. You are actually reading this on a blog. My blog homepage is vincecomfort.com/blog. When you visit it, you can see a couple of posts with dates below them indicating when each individual post was made.
I hope you get the idea now! If you need help setting up yours, contact me and I'll help you.
Blogs are a form of social marketing. They are often far less formal than your site and share information about your niche whether that is the postings of an expert, opinions about a product/service, information about products or just about anything else that is relevant to your niche. It allows visitors to leave comments and to share your blog posts through other social media channels.
A blog could be a powerful tool that you are under utilizing.
What to do with your blog
Content remains king. Yet without a strategy to get people to your content, you might be killing your time as well.
But first, you need to blog about your niche, business, products or services. Think about what kind of information your potential clients may be interested in. Write for them with the intent of helping them solve a problem.
For example; if you are a restaurant owner, you could write about some simple recipes that they can try at home.
You want to make sure that your blog has a link back to your main website, products and services that are highly visible. The blog is going to help to increase the visibility to your offer.
Get people to your blog
Then promote and share that piece of information to get people to know you and your business. There are tones of social media platforms you can use to share your blog posts.
“Hey Vince, why can't I just post links directly to my products?” you might ask.
Well… people generally don't want to be sold. And people never go on social media to buy. So, if they smell that you are trying to sell them, they won't even try to click on your link.
What we want to do is offer them value by providing them quality information. Then later show them what you have in the shelves.
That means you need to give your blog the correct attention. Everything you post should be of quality and it should engage the reader. Doing so means your visitors will return and they will want to share your blog with others that they know. In turn, the number of people that jump from your blog to check your products or services will increase.
Do you use a blog to generate more customers? What kind of results do you get? Let me know in the comments area! Any questions are also welcome.
