With over 1.44 billion active monthly users, there is no doubt that you can use Facebook to grow your freelance business. A great number of people don’t think one can actually get business on Facebook. If that is what you think too, then you are wrong.
Whenever I login to my Facebook account, I see adverts of car dealerships, supermarkets, restaurants, almost all businesses are advertising on Facebook. The good part is that these ads are actually running for months. Why on earth would someone keep promoting with Facebook for months if they are not getting any results?
So the question is;
How do you use Facebook to grow your freelance business?
Getting New Clients
To attract new clients, you need to be clear on your target audience. And then make sure everything you post, the groups you join, and the pages you like appeal to your target audience.
David Leonhardt from thgmwriters.com says, “Make sure to include anything that will make you look impressive, but be very careful about how you present yourself. Social media is not the place for a hard sell. Be a resource to people, be a source of information, but don’t be a sales person.”
Once you become a source of information, people will ask you questions and will come to you for help. And that just makes it easier for you to ask them to look at the services that you offer.
Retaining Old Clients
When I place bids or apply for projects, I always make sure I include my business Facebook page link and ask these potential clients to like my page. All clients who went ahead and offered me their projects liked my page. By them liking my page and me posting content that is useful to them, makes me stay on their minds. Believe me when they need something done, I will be the first on their list.
On the other hand, 4 out of 10 potential clients who turned me down liked the page. Even though I never landed the deal, I now have the opportunity to remind them of my services through the Facebook page.
Building your Freelance Team
If you have been freelancing for a while, you must have known that there is always a time when you need a team. Especially when the number of clients keeps going up and you can’t manage all the tasks. To get the best team, you need to get like-minded people and I find Facebook to be the best place because you can easily know what someone is up to. You can look at the pages they like, the groups they’ve joined and the content they post.
There is a good number of freelancers who have already discovered the secret; especially web designers. If you are a freelance web designer, it is high time you start making use of Facebook to grow your business. Good for you, if your skills are different because competition is lower so your chances of getting more new clients are higher.