There is no doubt that social media is now an integral part of every business – regardless of the niche or industry you’re in.
Social Media Management goes way beyond posting images online whenever you have free time.
Success and failure will depend on your execution.
And if you’re reading this post, I can only assume you’re in one of the two categories;
1- You’re interested in working with me and want to find out more about what to expect from my social media management services.
2- You’re looking to learn how to manage your own social media better.
Either way, you’re welcome, and I hope this little post helps you get a clear vision of what goes on behind the scenes of my social media management operations.
Let’s dive right into it.
The Process of Social Media Management Services
STAGE 1: Research & Strategy
Once a client is on board, we start with research and strategy. Without a strategy, you’re going nowhere. And you can’t have a perfect strategy without research.
In the first stage, we dive deep and research past activities, your audience, your competition, etc. Basically have an idea of where your social media activities stand as of now.
Then use that information to create a well-informed, actionable strategy. Depending on your budget or the time you have at hand, your strategy should focus on outdoing your competition.
This stage usually takes anywhere from 1 day (for a business that’s just starting on social media for the first time) to 3 days (For businesses with activities and data to work with).
Once this is done, you’ll get a PDF file strategy with a summary of all the data.
STAGE 2: Content Creation
The content creation stage starts with setup and optimizing your social media accounts. We’ll go through all your chosen social media platforms, and optimize them for your main goal.
The idea is to make sure that when people come to your page, they should immediately know what your page is about.
be able to take action as soon as possible.
Then we kick start the creation of social media posts by brainstorming ideas, gathering the necessary media, and creating necessary files in relation to the strategy.
Every Social Media platform has its own specifications when it comes to content (eg, recommended image sizes, maximum allowed characters, etc). So content must be created while having those requirements in mind.
The accounts set up and optimization are usually completed within a day, and the daily posts should commence soon after.
STAGE 3: Scheduling
While scheduling is mostly looked at as putting up posts to go out, there is more to it.
It’s about making your posts go live at the most convenient time so as to be shown to the most number of people.
So we use the available tools, research, and data to find out the best day and time to post for your specific industry.
As you might know, platforms are not going to show your posts to all your followers. So the right scheduling is the best chance of getting the most eyeballs to your post.
Note: The best way to get the most attention for your business fast is Paid Advertising. Learn more about social media advertising
STAGE 4: Community Management
Social media management is not a set-and-forget task. Not all industries are interactive. But I’ve also seen some non-interactive industries (at least in my mind) get really interactive.
Under community management, we strive to make your page responsive and interactive. So that includes; replying to reviews, messages, and comments.
Doing these tasks build trust with your audience and eventually leads to achieving your ultimate goal.
While doing this, we will be building a Frequently asked Questions section.
The FAQ section will help us to be able to provide uniform answers and support for your clients.
So in the early days, expect me or a member of my team to reach out to you or a member of your team more often for quick answers.
All answers we receive will be saved so that we don’t bother you with the same questions while providing faster answers to followers.
STAGE 5: Analytics & Reports
You can’t tell the success or failure of a campaign without the data to prove it. That’s why at the end of every billing period, I will provide the accessible reports. Which will include things like following growth, likes, shares, website visits, etc.
The reports help us know what works, what doesn’t, and how to redirect the strategy to get better results.
That is my social media management process overview (I’ve tried to keep it as short as possible). I hope you find it helpful.
On a side note, look at social media as a marathon, and not a sprint. You can’t go viral overnight. In fact, there is no guarantee that you will ever go viral.
But… the compound effect through consistent efforts guarantees a take-off of your accounts.
Feeling Overwhelmed? Get in touch, I can help.